Google is changing its rules to restrict companies from advertising financial services unless they have already received Central Bank approval, in an effort to limit fraudulent ads on its platform.
The tech giant will “shortly notify customers that it is updating its financial services verification process to introduce new requirements for advertisers promoting financial services in Ireland,” it said in a statement. “The update will allow Google to require Financial Services advertisers to complete verification based on their authorisation from the Central Bank of Ireland or other appropriate regulator.
The move means, in theory, that potential advertisers would have to prove their bona fides if they want to buy ads for financial services on Google’s various sites.I’m an expert in headlines that start with ‘I’m an expert’.
The change is part of Google’s ongoing efforts to tackle fraudulent or scam ads, the tech firm said. Those efforts include more use of technology to detect what the company called “co-ordinated adversarial behaviour.