Artificial Intelligence is poised to have an impact on the world that could rival – or even surpass – the significance of the Industrial Revolution. For Africa, this presents both transformative opportunities and unique challenges as businesses strive to harness the power of AI, writes Sifiso Dube, senior consultant at BDO South Africa.
While many discussions around AI have been dominated by global narratives, it’s essential to consider AI from an Afro-centric perspective to ensure it meets the specific needs and realities of the continent.AI has emerged as a powerful driver of innovation and efficiency across sectors. In Africa, where markets are diverse and evolving, AI holds the potential to overcome longstanding challenges and spur growth.
AI’s capacity to analyse large datasets quickly also enables data-driven decision-making. By leveraging predictive analytics, African businesses can forecast market trends, understand consumer behaviour, and adjust their offerings to stay competitive. More importantly, business leaders can interpret this AI-generated data within the context of their specific markets, crafting strategies that are both resilient and relevant.
Small and medium-sized enterprises , which comprise about 90% of businesses in sub-Saharan Africa and contribute roughly 40% of GDP, are central to the continent’s economic growth. These businesses have immense potential to benefit from AI, but they also require support to participate fully in this new technological era.
A significant challenge in this area is that many existing AI models, such as OpenAI’s ChatGPT, are primarily trained on Western data.
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