Inside Concord’s $217 Million Daddy Yankee Catalog Acquisition

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Concord acquired parts of the music publishing and recorded music catalog of reggaetón star Daddy Yankee in a deal worth an estimated $217 million.

Daddy Yankee onstage at Telemundo's Premios Tu Mundo"Your World" Awards at American Airlines Arena on August 25, 2016 in Miami, Florida.

“We can then create value for the artist, for our shareholders, for our debt holders, for our pension holders—all the people who are somehow invested in that effort,” Valentine said, speaking at the Mondo.NYC conference in Brooklyn. “The two things we talk about is how are we going to protect your legacy and how are we going to make it live.”

However in some circles, Concord is better known for the 1.3 million songs it has acquired, including some of its biggest money-making assets like John Fogerty’s Credence Clearwater RevivalSpeaking at the Mondo.NYC conference, Concord described these works “as music and genres that fit so perfectly with an era that to own them … means you own that segment of someone’s nostalgia.” Anyone who ever makes a movie about the Vietnam War will likely call Concord to license CCR’s songs, Valentine says.

“Since he burst onto the scene, Daddy Yankee has been at the forefront of not only reggaeton, but pop music generally,” Valentine said in a statement. “We were incredibly excited by this opportunity to work alongside Daddy Yankee to continue building on his remarkable legacy and significance. His real and lasting cultural impact is clear, and Concord is thrilled to be a part of his story.”of asset backed security notes that were priced this week that bring its total ABS to $2.6 billion.

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