How Global Companies Can Succeed in China’s Competitive EV Market

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Automakers must forge strategic partnerships, invest in local R&D, and cultivate a brand identity that resonates with Chinese consumers.

Although China’s green energy transition and associated economic opportunities are receiving spotlight attention, global automakers are facing steep challenges in the country, from regulatory uncertainties to a fast-evolving innovation landscape.

In the global race for electric vehicle dominance, China is leading the charge, transforming itself into the epicenter of the EV revolution. Multinational automakers looking to compete there face steep challenges in a market dominated by domestic titans who are bolstered by government backing, relentless innovation, and deep local insights.

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