A Cautionary Tale Of Business Failure And Resilience

Sampler Notizia

A Cautionary Tale Of Business Failure And Resilience
Marie Chevrier Schwartz

Melissa Houston, CPA covers business and personal finance impacting women entrepreneurs. With her CPA designation and over 20 years of practical experience, Houston is widely regarded by her expertise in financial management. Houston shares her knowledge and experience with Forbes.com readers and has done so since August 2020.

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, it was also a labor of love and a testament to her vision of connecting brands to consumers through the power of sampling.

The concept took off quickly. Investors saw the potential, and partnerships with major consumer goods companies validated the business model. The team grew, and many celebrated Sampler as a game-changer in the marketing industry.Don’t Hold Down The Ctrl Key—New Warning As Cyber Attacks ConfirmedAt its peak, Sampler was a thriving business. It seemed to have it all: a growing user base, enthusiastic investors, and partnerships with top-tier brands.

Schwartz had to make the difficult decision to wind down operations. “It was one of the hardest things I’ve ever done. I felt like I had let everyone down - my team, my investors, and myself,” she says.Schwartz’s journey with Sampler has given her a wealth of insights that she hopes can help other entrepreneurs avoid similar pitfalls, and she shares this insight with you:In the entrepreneurial world, it’s important to remember that you are not alone.

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