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Ford's UK Boss Warns of Crisis in Britain's Car Industry Due to Lack of EV Interest

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Ford,Electric Vehicles,Car Industry Crisis

Ford's UK boss has warned that Britain's car industry is in crisis due to a lack of interest in electric vehicles. While Ford has invested significantly in EV production, the company is still reducing jobs. The CEO urges for government incentives to boost EV adoption.

BRITAIN'S car industry is in crisis as buyers don't want electric vehicles, Ford's UK boss has warned.She said a mandate to produce and sell more EVs "just doesn't work" and there needed to be a financial incentive., who are Europe's second-biggest maker of cars, had been weighing up their options after months of discussions with the UK government over their electrification rules.

"As an industry we have repeatedly said that we support the Government's trajectory and we support the ambition that the Government has set out, it's just that there isn't customer demand." The Prime Minister replied: "The question of the position of jobs in Luton is a very serious one and families and workers will be very worried and we're obviously engaging with them.

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