NEW YORK -- Small Business Saturday 2024 is here, shining a spotlight on neighborhood shops and the people who run them for the 15th year. In New York City, small business owners are hoping to attract new and longtime customers during the holiday shopping rush. 46% of Americans work for small businesses, agency saysAdvocates call the weekend shopping holiday a time to remember and support the backbone of the country, since 46% of Americans work for small businesses, according to the U.S.
'When you come into the store, the way that it smells, the taste of the samples, you can't get that feeling most other places,' Kellner said. 'You get to know the customers. It's family. It becomes family.' Just down Metropolitan Avenue from Aigner Chocolates, Wagging Tails gave away Small Business Saturday goodie bags as a thank you Manager Crystal Catalano says there's something special about coming into a shop like this instead of a big box store.
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