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Obamas jump into booming podcast business with Spotify partnership

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LOS ANGELES (Reuters) - Former U.S. President Barack Obama and his wife Michelle entered the booming podcast business on Thursday, announcing a multi-year partnership with streaming service Spotify to produce a series of exclusive podcasts.

LOS ANGELES – Former U.S. President Barack Obama and his wife Michelle entered the booming podcast business on Thursday, announcing a multi-year partnership with streaming service Spotify to produce a series of exclusive podcasts.

The announcement follows a multi-year agreement between Higher Ground and Netflix that was announced in 2018 in which the former president and former first lady will produce films, documentaries and other series. The number of Americans listening to podcasts surged 35% in the last three years as content has expanded, according to a 2018 study by consumer data company statista.com.

 

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