EU companies in PH support free trade deal

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Collaboration, digitalization and innovation are at the forefront of strategies European businesses in the Philippines plan to adopt to maintain a

competitive edge, according to the 2024 ECCP Business Sentiment Survey conducted by the European Chamber of Commerce of the Philippines .

Digitalization emerged as the second most critical factor, with 63 percent of respondents identifying it as a prerequisite for success. The survey also noted the support of European companies on the resumption of negotiations for the EU-Philippines free trade agreement with 85 percent of respondents viewing it as critical to their business strategies.

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