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NCT Group brings renowned Yunnan black tea to Genting Highlands, eyes on SE Asian market

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PETALING JAYA: The China Fengqing Dianhong Tea Industry Alliance has entered into a partnership with NCT Group of Companies and will establish its Sou...

China Fengqing Dianhong Tea Industry Alliance president Zhang Guijing presenting a plaque to NCT Group executive director Datuk Joe Yap Fook Choy at the unveiling ceremony.

This is to introduce Dianhong, Yunnan’s renowned black tea, to the Southeast Asian market, while reinforcing Malaysia’s role as a global hub for tourism and cultural exchange. The agreements solidify the alliance’s presence in the region and highlight a shared commitment to promote and distribute Dianhong tea across Southeast Asia. The China Fengqing Dianhong Tea Industry Alliance is expected to commence its operations in Genting Highlands by the first quarter of 2025. However, its kiosk has been operational since November, marking the initial presence of the alliance in the area.

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