via an event and installation, which will remain on site for a week. The range will then be available at the store, therefore marking the brand’s first real foray into physical retail. during a visit to our studio ‘Casalessico.’ Talking about the project and browsing through the booklets of each collection, the idea of doing something together inrepresents a sort of watershed for us,” Scaburri continued.
In particular, the tie-up sparked the founders’ desire to look back at their starting point and childhood. Dubbed “La Bruma e I Fossi,” the new collection aims to portray memories of growing up in the Po Valley, the stretch of land roughly going from Turin to Venice and crossed by the Po river. Lessico Familiare’s quirky and nostalgic nature was mostly translated via cocooning and deconstructed shapes in a nod to farmers’ day of rest. Coats, shirts and nightgowns were also assembled from deadstock fabrics and textile scraps as per the brand’s practice, making each piece unique.
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Prada drives traffic to Dover Street Market space with exclusive collectionItalian fashion house Prada has created an exclusive collection to celebrate the opening of its retail space within Dover Street Market’s new location in New York’s Kip’s Bay neighborhood.
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