Real reason NETFLIX re-considered its approach in Nigerian market- AY Comedian

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AY also revealed the most significant challenge Netflix encountered in its dealings in the country and the peculiarity of the Nigerian market.

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One prominent discussion was the revelation by ace comedian Bright ‘Basketmouth’ Okpocha, who sparked controversy by alleging that Nollywood producers mismanaged funds provided by global streaming platforms like Netflix.AY, however, suggested that the discrepancies between Nigeria’s population and subscription numbers indicate that more Nigerians are accessing Netflix via alternative means, including shared subscriptions.

‘‘Most of these things do not deal with the filmmakers alone; it has to do with us as Nigerians. For example, the subscription basis for Netflix in a country with a population of over 200 million people is just about 300,000, so there is a leakage somewhere that needs to be corrected.‘‘You would see a person with a Netflix subscription sharing with several people, so that’s the problem. It is not just about the filmmakers,’’ he said.

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