Handbag business provides people with muscular dystrophy a purpose

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Running a retail business is challenging enough in Singapore, but for some, it is more than just the finished product that sets them apart. More so than focusing on profit alone, these businesses seek to empower those in need by harnessing their talents. Ms K.T....

The designers, all from the Muscular Dystrophy Association Singapore, are trained under the direction of Ms Rina Khoo, the product design head.The designers are paid a regular design fee, as well as royalties for products sold."We aim to dignify them with gainful employment rather than just meeting the basic needs that other charities focus on.

"They are so proud of their designs. When they appear at roadshows, they make sure to dress their best."Furthermore, the company also employs other disadvantaged people as its retail assistants, or what the company calls fashion consultants. These include people with hearing disabilities or mobility issues."The leathers, fabrics and hardware we use are as good as the top brands."For instance, one bag can be converted from a work bag to an evening bag and to a shoulder bag.

Ms Ong has worked with more than 40 women with different issues - women with hearing impairments and mobility issues, and many single mothers with young children, or those without educational qualifications. One of them, who wanted to be known only as Lisa, has 10 children, and her family had been struggling financially as her husband suffers from a spinal injury.

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