Adastria Opens Flagship Store in Philippines, Highlighting Retail Investment Opportunities

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Business Notizia

Retail Investment,Philippines,Japanese Companies

Japanese lifestyle and fashion retailer Adastria Co. Ltd. opened its flagship 'niko and...' store at SM Mall of Asia in the Philippines, signifying the country's growing attractiveness for retail investment. This move follows efforts by the Department of Trade and Industry (DTI) to attract Japanese businesses, aided by the 2022 Retail Trade Liberalization Act amendments that streamlined market entry for foreign retailers.

Adastria Co. Ltd., a leading Japanese lifestyle and fashion retailer, opened its flagship “niko and…” store in the Philippines at the SM Mall of Asia on Dec. 12, 2024, underscoring the Philippines’ growing appeal as a prime destination for retail investment.

Commercial counselor and special trade representative Dita Angara-Mathay credited the 2022 Retail Trade Liberalization Act amendments for easing Adastria’s market entry. Othel V. Campos Its niko and… brand, known for its fusion of functionality and creativity, offers a range of lifestyle and fashion products.

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