For the past 14 years, Alex Vynokur, the co-founder of Betashares, has quietly built his company into one of the largest local providers of exchange-traded funds and one of the country’s fastest growing asset managers. In 2024, Betashares attracted inflows of $16 billion, lifting its total funds under management to $46 billion. “The focus for the past decade has very much been about building out the core ETF capability,” explains Vynokur.
“We are now a steward of significant capital on behalf of more than 1 million Australian investors and over two-thirds of financial advisors.” Betashares now accounts for one-third of every dollar that goes into the Australian ETF industry, according to Vynokur, and is eyeing growth in Asia.An ETF is a basket of securities that are pooled into one fund, which is traded on a stock exchange. An investor in an ETF doesn’t own the securities, instead owning units in the ETF, while the ETF provider owns the shares or assets. ETFs have grown in popularity with investors because they are cost-effective and offer exposure to thousands of diversified assets, such as a group of defence stocks, or the ASX 200 Index, or a variety of bonds. Globally, ETFs have had a banner year with more than $1 trillion invested into the sector, which is now worth an estimated $14 trillion. Vynokur and his family arrived in Australia from Ukraine more than three decades ago, at the time when ETFs launched. He was a teenager, and his family came with just a few hundred dollars in their pockets. Vynokur became a lawyer, then moved into venture capital, before co-founding Betashares with David Nathanson, also a former lawyer and investment banker, who had worked at Goldman Sachs and Macquarie.Alex Vynokur, Betashares co-founder As with any start-up, Vynokur and Nathanson put in enormous hours to build the company to where it is today, as Australia’s second-largest ETF provider behind market leader Vanguard