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Don’t get me wrong. By all measures, the new card you are offering in partnership with Synchrony Financial appears to be best in class, and it’s a great example of how you can afford to shift the economics of banking in ways that can benefit mass-market consumers. Plus, the card should help you engage with more middle- and lower-income shoppers and give them a reason to sign up for a Prime subscription, your holy grail of growth. You already offer a cheaper Prime membership for low-income government benefit recipients and a month-to-month version. A secured card that can only be used to make purchases on Amazon is a nice complement.
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