So much so, in fact, that she recently swapped Haygrove Farm’s familiar fruit fields and orchards in Herefordshire for grandeur and history of the House of Lords in London.
She likes to share the values that define Haygrove, and surprise people with things they didn’t know, whilst also hosting a fun, family-friendly day out. “Making the farm accessible gives us the chance to explain the role of polytunnels in sustainable farming. Engaging with the public in this way, and showcasing live examples of sustainability on-farm, also helps build consumer confidence in the LEAF Marque,” she adds.
“Food connects us all and should be regarded as a highly valued asset. Yet much of society has become conditioned to take abundant produce for granted,” said Mr Webster. Bridging the gap between consumers and producers and fostering a robust, climate-positive food supply chain through events such as Open Farm Sunday can have a transformational effect.
“Part of Haygrove’s purpose is to create opportunities for great people," she adds."We need to attract fresh talent for a diverse range of careers, and it’s events like Open Farm Sunday that act as a shop window for the industry and spark ambition.