A profitable Apple subsidiary you've never heard of is rebranding to its classic name of Claris as it helps companies build the tools millennials need to do their jobs

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Claris also just acquired a small startup, Stamplay, which helps users connect apps to third-party platforms.FileMaker, the little-known Apple subsidiary, just got a new name. Well, it's actually its old one: Claris. And so, Apple placed those products and a handful of others, including Microsoft Office competitor AppleWorks, under the umbrella of Claris, a new subsidiary. The idea was ostensibly to maintain the illusion that Apple wasn't competing directly with its community of developers.

Many small and medium sized businesses now employ millennials who grew up using all sorts of cloud-based digital tools. Claris is also looking to address the technology needs of small businesses, many of which"simply can't afford the time and talent required to use many of the enterprise solutions on the market today," the company said.Freitag calls Claris the"light" version of Oracle, IBM and SAP, referring to the makers of enterprise software applications.

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Fonte: CNBC - 🏆 12. / 72 Leggi di più »