Nike aims sneaker subscriber scheme at $10 billion U.S. kids market

- Nike Inc will launch a new subscription service for kids sneakers this week that seeks to woo parents with an offer of fewer nightmarish trips to the shoe store in exchange for a regular fee and consistent brand loyalty.

It is Nike’s latest plan to keep shoppers coming back to its brands as it struggles with strong competition from Adidas in its U.S. home market and a resurgence in retro brands like Fila and Reebok. “Solving the need for parents with kids aged 2-10 years means that we are going to start building relationships through kids,” the scheme’s manager for Nike, Dave Cobban, said.

I want a Betsy Ross flag on mine

My days of buying Nike are OVER. Anyone anti-American won’t get a dime from me.

How does buying Nikes support America? What state is Nike factory in that employs American? That gives Americans health and retirement benefits?

Nike can take a hiké

Huh?

Overpriced clown shoes of the month club?

Where can i subscribe,i'm just in my forties.

Screw Nike!

With that age group, perhaps a 'Build Your Own' kit would be more on brand.

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Nike is entering the subscription business with a kids' sneaker clubParents enrolled in the Nike Adventure Club can order shoes for their kids ages 2 to 10 either on a quarterly, bimonthly or monthly basis, paying monthly fees of $20, $30 or $50, respectively. なんでもサブスクの時代になってきたな。
Fonte: CNBC - 🏆 12. / 72 Leggi di più »

Nike is entering the subscription business with a kids' sneaker clubParents enrolled in the Nike Adventure Club can order shoes for their kids ages 2 to 10 either on a quarterly, bimonthly or monthly basis, paying monthly fees of $20, $30 or $50, respectively. なんでもサブスクの時代になってきたな。
Fonte: CNBC - 🏆 12. / 72 Leggi di più »