As a small business owner, the ability to locate your venture in a sensible location goes a long in determining the output of your business, particularly in terms of revenue generation.
He says entrepreneurs in the small and medium enterprises space should ensure that the location of their business is consistent with their style and image. For a retail business, the entrepreneur should be able decide whether to establish a traditional store or to operate from a kiosk in a mall or a cart that can be moved to various locations.
The entrepreneur has to find out whether the customer profile in his chosen area is sufficient enough to support his business. The entrepreneur needs to ensure that his shop is visible enough from major roads and can be easily located.
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