Apple Card's stellar launch could help it weather competition concerns - Business Insider

The card's early success may mean it's set to boost Apple Pay's popularity.

Potential antitrust concerns surrounding Apple and Apple Pay could make it harder for the mobile wallet to drive adoption, but Apple Card could safeguard against any negative impact. The European Commission is looking into whether Apple favors its mobile wallet, which could lead to regulation that limits Apple's ability to push consumers to use Apple Pay.

If it takes issue with Apple's practices, it could lessen the firm's ability to drive Apple Pay usage by limiting what kind of promotions it can do and requiring it to allow other payments firms to enable NFC-based payments from the iPhone wallet, as two examples. Australian banks previously for the latter but their request was rejected by Australia's competition regulator, though the direct involvement of the Commission, in this case, could make different results more likely.

If Apple's required to stop favoring Apple Pay, Apple Card can ensure consumers still use the wallet, making its adoption extremely important. Once consumers sign up for Apple Card, they'll likely use Apple Pay more, limiting the impact of Apple having to enable NFC payments from third parties on iPhones and no longer highlighting Apple Pay.

This could make Apple Card's reported early success extremely valuable, and should make furthering its adoption a priority for Apple going forward, which means it may want to accelerate any plans it has to expand to Europe, something it's

Italia Ultime Notizie, Italia Notizie

Similar News:Puoi anche leggere notizie simili a questa che abbiamo raccolto da altre fonti di notizie.

Hilton Honors American Express Surpass card review 2019 - Business InsiderThanks to a great welcome bonus and strong rewards, the Hilton Surpass card is a solid choice with a reasonable annual fee The operating systems stop by forming exchange mechanisms and joining the quality and parity zone for correspondence and preparing to enter the region and provide a wave of integration and parity with the factors of configuration and quality and
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Blue Shield of California brings Apple Watch to providers - Business InsiderBlue Shield of California inked a deal to bring Notable Health's Apple Watch-based natural language processing tool to physicians in its network.
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »