Business Insider Intelligence
Amazon's new grocery store could have a few key focuses meant to make the most of its brick-and-mortar efforts. It could be used as a testing ground for new in-store technologies. Amazon could use the store to test and train its Go technology eventually, and it might introduce other features like the biometric hand-scanning payment method it's testing, potentially allowing it to improve in-store shopping and license its solutions to other retailers.
Why not Jeff never has to actually make a reasonable profit and everyone thinks he is a genius so yea, open a grocery store and lose money there too.
Reject this at all cost.
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