Pinterest launches a small business shop on its site ahead of the holidays as it leans into shopping.
The new feature will let users shop from 17 small businesses ahead of Small Business Saturday, the company announces. Pinterest has previously said its platform is particularly popular with moms, who make up 80% of its total U.S. audience, according to a Comscore study. Pinterest led by Chairman, Co-Founder, President and CEO Ben Silbermann and Co-Founder, Chief Design and Creative Officer, Evan Sharp ring the opening bell celebrating the IPO of Pinterest at the New York Stock Exchange in New York, April 18, 2019.
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