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ViacomCBS streaming video supplier strategy is its biggest advantage - Business Insider

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Given the size of the global OTT opportunity, ViacomCBS's role as a content supplier to third-party streaming platforms is likely to deliver long-term value:

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This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. Under the CBS-Viacom merger that closed on Wednesday, the companies will recombine as ViacomCBS after 13 years of operating as separate media companies, per The New York Times.The combined company will be helmed by Viacom CEO Bob Bakish as president-CEO, while interim CBS CEO Joe Ianniello — who has led the company since former CEO Les Moonves' ouster — will continue to oversee the CBS-branded assets.

Given the size and continued expansion of the global OTT opportunity, we expect ViacomCBS's role as a content supplier to third-party streaming platforms to deliver the most long-term value. Among touted combination

 

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