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Veritas Genetics is halting operations in the US - Business Insider

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While Veritas' future in the US is uncertain, its niche service and value proposition could help it regain footing as it mulls seeking out a potential buyer:

that sales will keep up. Illumina — which develops the tech backbone for many genetic testing companies — pointed out that there's "unanticipated market softness" in the DTC genetic testing sector in its recent earnings call.

While Veritas boasts a unique product, it has to contend with big-name players in the genetic testing space.

 

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