In July, Mandopop singer Wang Leehom posted a photograph which was used on the cover of Men's Health magazine.
But that dedication in the gym is not enough to convince a sponsor not to cut ties - that started in 1998 - with him. A spokesman said the company wants its Wahaha products to have a fresh, updated image - one which, it thinks, would be better highlighted by a younger celebrity.
This is reality
Is it sth like age discrimination ?