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Facebook's new Oculus VR features may help it stand out among competitors - Business Insider

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If Facebook can convince users to spend more time in virtual worlds, it will gain access to troves of data and command user attention

Oculus users to sign into a Facebook profile: livestreaming VR content to Facebook, integration with Facebook events such that users can plan VR meet-ups, VR integration with Messenger, and more.Facebook will tap into Oculus data for ad targeting on its social media platform. To make the VR experience more immersive, Facebook also native hand tracking to the Quest VR headset.

By encouraging Oculus users to connect to their social profiles, Facebook can leverage its advertising tools to grow the Oculus platform. Following the addition of these social features on the Oculus platform, Facebook updated the Oculus Privacy Policy, according to Engadget.including "the people, content, and experiences you connect to and how you interact with them across our Services." This policy will allow Facebook to better understand its Oculus user base and then promote VR across the Facebook platform, which

 

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