In the first experiment, we recruited 180 university students to come to a behavioral lab in Miami to participate in a research study described as an extra credit exercise. Upon arrival, each student was given an actual gift as a token of appreciation for their participation.
Participants were then told to imagine opening the gift — which for everyone was a pair of JVC earbuds — and rate their actual attitudes toward it, allowing us to compare whether it matched their expectations or not. This suggests that people use the wrapping as a cue to how good the gift will be. Neat wrapping sets the bar for the gift too high, intimating that it will be a great present. Sloppy wrapping, on the other hand, sets low expectations, suggesting it'll be a bad gift.
We surveyed a nationally representative sample of 261 adults and asked them to imagine being at a party with a secret gift exchange. At random, participants viewed images and imagined receiving either a neatly or sloppily wrapped gift. This time, we instructed half of them to imagine the gift was from a close friend, while the other half believed it came from an acquaintance. Then we revealed the gift and asked them to rate it.
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