Chief executive officers , like ordinary citizens, are driven by their values and convictions. These may not necessarily be just ‘good for business’. Examples abound. Tim Cook, CEO of Apple, speaks strongly for the LGBT community. Salesforce CEO Marc Benioff speaks strongly against pay inequality.
The former CEO of Unilever, Paul Polman, was passionate about sustainable development goals. He did not hide this passion. He even challenged the market on quarterly reporting of performance, preferring a long-term agenda. Unilever did not suffer as a result. In other words, the problem is not necessarily having a political view. But what happens when a leader’s decisions have an indirect negative impact on the business? An example could be boycotting a market because of social injustice, and this leading to reduced revenues.
In such situations, it would appear that doing the right thing is a luxury . The incentive to act responsibly would be very low –- leading to a fragmented two-tier market system. How can a CEO who still wants to do the right thing compete in such a harsh environment?
Wot?
Lead by example.
Most importantly, never hire pronounced leaders of political parties into influential newsroom roles.
AND HALF TO RAMA
N zooma also
Should have been given to purple cow first
You are one to talk!!
Should help SA government too👍
Maybe hang it up at ENCA first?