"Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking."Nadella believes it's a leader's responsibility to get everyone on the same page and take action together, according to his memoir"Hit Refresh.""Leaders need to inspire optimism, creativity, shared commitment, and growth through times good and bad. They create an environment where everyone can do his or her best work.
"Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.""Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.""Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention.
Aws wasn't bezos idea