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Jimmy Iovine still believes in Apple's quality obsession - Business Insider

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Apple's former music boss just perfectly laid out the company's approach to marketing — and he wasn't even talking about Apple

Music titan Jimmy Iovine seems to have kept the lessons from his four-year-long employment with Apple to heart.

Iovine and Dr. Dre sold their company Beats to Apple back in 2014 for a whopping $3 billion. He then helped launch Apple Music, before retiring from Apple in 2018. When Beats bought Apple in 2014 for a whopping $3 billion, Iovine came along for the ride, helping the company launch its very popular Apple Music streaming service. In 2018, Iovine left Apple to pursue new opportunities.

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