But as other money-making platforms have come to prominence, Landino — like many other successful influencers — has expanded into multiple revenue streams to grow her business.
Landino broke down which platforms she's active on, when she launched each, and how she's able to monetize her content across all of them.From a single YouTube channel, to publishing two books, launching a podcast, and creating an account on Patreon "In a way, I've been my own sponsor since the beginning of 2011," she said. "The client work that I was doing was how I was able to facilitate making the videos to market myself. I was marketing a business at the time, not being an influencer. I kept my job, but kept creating."
In late 2018, she started a podcast and later expanded her digital business further by creating an account on Patreon in mid-2019. "Sponsorships are top 1 or 2, but speaking is also a very big revenue stream for me," she said. "Patreon is rising very quickly and a little bit of money on AdSense, affiliate sponsorships."