„We’re very deliberate in how we approach customers but we would never blow off or disrespect a potential customer and any suggestion that we would do that is complete nonsense,“ Brown said.on Tuesday, Brown said it would be „stupid“ for Impossible Foods to be pursuing a customer as large as McDonald’s, citing a need to further scale up its production first. Shares of the company’s largest rival, Beyond Meat, soared following the comments.
Brown reiterated that to Business Insider, saying that „anyone who is going to be in the meat businesses in the future selling to consumers is a target customer for us.“ He repeatedly and emphatically denied having no interest in doing business with McDonald’s, at another point in the interview dismissing the notion as „complete bulls**t.“
Brown also confirmed that Impossible Foods still needs to increase its production capacity. He said that the company learned a „hard lesson“ after demand for its products spiked following last year’s International Consumer Electronics Show, leaving it unable to keep up with orders. „Part of that hard lesson is that we are obviously not going to commit to some very, very large scale until we have certainty about our ability to maintain supply,“ Brown said.
Is that what one ends up looking like eating those things?
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