ince launching The Ridge in 2013, Daniel Kane has focused on scaling his business and building his team. His hard work has paid off—he estimates that his company’s revenues will hit $50 million in 2020. Here, Kane offers actionable strategies for managing growth—from adapting to a larger team to preserving core values as your business evolves. Launch Your Small Business From ScratchKane started The Ridge with his father and enlisted the help of a few friends soon after.
How’d Kane lift his business from its days of sourcing capital on Kickstarter to driving profits to an estimated $50 million this year?“All you can really do is try to keep overhead low and not expand too quickly,” Kane advises. “If you’re really not looking to take outside money, you need to have as low overhead as possible and a good plan to manage cash flow.” Being honest with customers is critical.
Kane says that as The Ridge has expanded, the company has tried to maintain its core culture and values. But this isn’t easy with an ever-growing staff.Business owners should put a great deal of time and thought into formulating and articulating goals and culture. Kane advises creating an employee handbook that outlines the company’s core values.
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