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How Comcast is aiming to lead in the $32 billion sports tech market - Business Insider

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Comcast just launched a startup accelerator to help it grab a slice of the $32 billion sports-tech industry — and entrepreneurs looking for funding in 2020 should take note

last year a new, $75 million fund tailored to sports tech. Several athletic organizations, like Arsenal Football Club, have their own innovation hubs as well.

"Our biggest differentiator is the active participation level of all these large... multi-billion-dollar organizations," said Will Connors, president of Comcast Cable's central division, which encompasses 17 states. It's not Comcast's first attempt to build relationships with promising startups. for exclusive rights to air the Olympics through 2032. It is also the title sponsor of the NASCAR Nationwide Series through 2024, among other commitments.

 

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