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Disgraced data company Cambridge Analytica had SA in its sights

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SA was “definitely on the radar” of Cambridge Analytica, the UK-based political consultancy firm forced to close its doors amid a storm of controversy in 2018. The data company, which misappropriated 87m Facebook profiles as part of its data collection processes, has come to prominence again after an anonymous Twitter account, @HindSightFiles, began leaking documents relating to its work on New Year’s Day.

Facebook's Mark Zuckerberg testifies over Cambridge Analytica in Washington DC on April 10 2018. New evidence suggests that SA and Zambia were also potential targets for the data company.South Africa was “definitely on the radar” of Cambridge Analytica, the UK-based political consultancy firm forced to close its doors amid a storm of controversy in 2018.

The data company, which misappropriated 87-million Facebook profiles as part of its data collection processes, has come to prominence again after an anonymous Twitter account, @HindSightFiles, began leaking documents relating to its work on New Year’s Day.Cambridge Analytica gained notoriety for mining people's Facebook data to systematically target voters for US President Donald Trump, but it was equally active in many other parts of the world, including Africa.

 

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