How Microsoft's next Xbox plans to end the console wars with Sony - Business Insider

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With the next Xbox, Microsoft has a 4-part strategy to end the console wars once and for all. Here's how it plans to do it.

It marks the fourth game console "generation" that Microsoft and Sony consoles have gone head-to-head, starting with the PlayStation 2 and the original Xbox around the turn of the century. Nintendo exited direct competition on hardware with both companies years ago, starting with the wildly successful launch of Nintendo Wii in 2006.

."To allow creators to reach the customers that they want, allow players to play the games that they want with the people they want to play with, anywhere they want. And it fits right into the opportunity ahead," "The original Xbox games and Xbox 360 games that are backward-compatible now on your Xbox One, those will play. Your Xbox One games will play, your accessories will play," Spencer said last June.

"I don't want to announce anything about what another game team is doing," Spencer said,"But I think what we would say at the highest level is if you talk about these games that have such massive communities today, a lot of those developers and studios are going to want to think about how they grow their community — not how they take it to zero and try to rebuild it."

You might get an iPhone 11 Pro, or you might get an iPhone 8 — they all run the same stuff, albeit in varying degrees of fidelity. Such is the case with the Xbox brand going forward.

 

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