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Is Peloton a Fitness Fad or a Tech Company? Everything’s Riding on the Answer

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Peloton’s internet-driven exercise scheme underpins the company’s fundamental pitch: That at its core, it’s a tech company, not just another get-fit program

You may not yet be familiar with the term “connected fitness,” but you’ve seen the TV commercials for the company behind it.

John Foley, founder of exercise-cycle maker Peloton Interactive Inc., takes credit for inventing a fitness craze that has achieved cult-like status and holiday-advertising ubiquity. The secret, he says, is a technology that lets thousands of members race against one another at all hours of the day. It happens in a virtual workout studio accessible on a tablet mounted near the handlebars of a stationary...

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Whatever it is I hate all of their commercials.

Just like WeWork is a tech company, definitely not a real estate company...

I’m tired of these get fit tech companies

Why do companies like this and wework and so forth purport to be something they’re not? It’s a workout program; they’re not ”changing the tech industry” or “revolutionizing” anything

Surely there’s cheaper equipment to hang your clothes on.

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