Apple CEO Tim Cook subtly dinged Facebook CEO Mark Zuckerberg while discussing the benefits of augmented reality versus virtual reality.
Facebook is one of the biggest proponents of virtual reality, having acquired VR firm Oculus in 2014 and described the tech as the next major computing platform. When the interviewer asked Cook for tech predictions for the next five to 10 years, Cook said he saw augmented reality as a huge part of tech's future. "My view is it's the next big thing, and it will pervade our entire lives," he said,Apple has thrown its weight behind augmented reality, integrating the technology into the iPhone and making it easier for developers to develop augmented reality apps.
He continued: "I think it's something that doesn't isolate people. We can use it to enhance our discussion, not substitute it for human connection, which I've always deeply worried about in some of the other technologies."