A Netflix Deal, a $15 Million Memoir, and Other Likelihoods of Harry and Meghan’s Post-Royal Business Model

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Hollywood and publishing sources say Megxit can definitely be monetized—but “the idea that there’s an Obama analog here strikes me as a real stretch,” says one

seemed to open the door during a recent event in Los Angeles. Asked if Netflix would be interested in doing something with the couple, Sarandos“There really only is one choice for them given the global reach of the royals,” said media analystof LightShed Partners. “It has to be Netflix. Everyone else just doesn’t make sense.

Harry and Meghan may choose to start a little smaller—say, with a book or two. Publishing sources put the likely price tag of a Harry memoir in the ballpark of $15 million, worldwide rights. “I think it would have to be a memoir by him,” a senior industry source told me, “since writing it together would probably be unwieldy and would look tacky and opportunistic. And there might not be enough there yet for a memoir by her, as much as people want to hear from her.

After the hypothetical best seller, what comes next, and what could it look like? ”I literally have no idea,” said Greenfield. “But I have to believe that leveraging their global visibility into some form of production entity would make a tremendous amount of sense, and the Obamas have kind of blazed the trail both on the video and the audio side.”

Part of the reason that the Obama comparison has made sense to people is that Harry and Meghan have made much of their social media engagement, especially in comparison with their stodgy relatives. But it’s worth remembering that the Obamas have a brand built on more than pageantry and a few centuries of bloody history. “The idea that there’s an Obama analog here strikes me as a real stretch,” said a high-level Hollywood source. “Mrs.

I countered that we’re in the midst of content gold rush, and that Harry and Meghan would be a valuable get for any of the platforms that are out there fighting for eyes and ears. My source had a response to that point too. “The next question is, can it be monetized in some way? The answer to that is, probably. But just because something can be monetized doesn’t mean it’s a good idea.”

 

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