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Kobe Bryant crash leads to tributes from Nike, Adidas, Under Armour - Business Insider

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Nike calls Kobe Bryant a 'beloved' member of its family after his tragic death in a helicopter crash

Bryant has also reportedly called former Nike CEO Mark Parker a mentor.

"Even though he has a pretty large business to run, he still finds time to mentor me," Bryant said in 2016, according to . "He's a muse, he's taught me about leadership, and focus, and direction. To have such a close relationship with Mark, I'm just extremely, extremely thankful.""The Adidas family's hearts are with the families, friends and all those affected by today's tragedy," Adidas' statement said. "Kobe was a true legend that inspired others beyond the boundaries of the game. He will be greatly missed.

Under Armour said, "Prayers to all those who lost their lives in Calabasas today. Including one of the greatest who ever competed. Respect.

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