– Britain’s Prince Harry and his wife Meghan’s move to Canada could boost its C$30.6 billion fashion industry, experts say, by putting the spotlight on local brands.
Canadian fashion commentators say they expect the “Meghan Effect here” – where a brand sees a jump in sales after the Duchess of Sussex sports one of their products – to continue regardless of the couple’s future public roles. Canadian designers are no strangers here to the effect that the duchess can have on a brand’s success.
“Each time Meghan appears in Sentaler, the result is tremendous,” founder Bojana Sentaler said in an email. “We see increased traffic across all of our channels … and the style she wears as well as other similar styles sell out.” “It’s almost like an unofficial Canadian fashion spokesperson,” McInnes said. “She’s going to impact the lives of so many people by simply wearing a dress.”
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