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The Woolmark Company Will Give 777 Lucky Winners the Chance to DIY Their Very Own Karl Lagerfeld Couture

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The Woolmark Company will give 777 lucky winners the chance to DIY their very own Karl Lagerfeld couture.

in which players will search for clues to enter for a chance to win one of 777 limited-edition The Woolmark Company x Karl Lagerfeld Knit Karl kits. The boxes include Woolmark-certified Australian merino wool yarn, knitting needles, personalized pins, and one of four Karl Lagerfeld–designed unisex patterns, including a pullover, a cap, a headband, and a scarf.

Lagerfeld famously won the inaugural Woolmark Prize in 1954, an accolade he shared with Yves Saint Laurent. So this project is a full circle moment for both parties, made all the more significant by the introduction of the first Karl Lagerfeld Award at the 2020 International Woolmark Prize.

In fact, the Knit Karl kit proposal was presented to Lagerfeld before he passed away last February 19. “He didn’t hesitate one second,” says Caroline Lebar, head of image and communications at Karl Lagerfeld. “What made him take this decision was not only about him telling his story. He was not so much about going back in time. It was about how elegant the project was. And in his mind, knitting was something that was coming back.

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