including The Bill Simmons podcast and shows about the NBA and NFL. As part of the deal, Spotify plans to acquire The Ringer's staff, website, and podcast catalog.The deal is the latest in a string of acquisitions that Spotify has made in recent months to grow its podcast business. Last year, Spotifyto buy Gimlet Media and Anchor to expand from streaming music to content. Spotify also acquired podcast studio Parcast last year.
"As we set out to expand our sports and entertainment offerings, we wanted a best-in-class editorial team," said Dawn Ostroff, Spotify's chief content officer in a statement. "Bill Simmons is one of the brightest minds in the game and he has successfully innovated as a writer and content creator across mediums and platforms.
Simmons is a former ESPN commentator who launched The Ringer in 2016. According to The Wall Street Journal, The Ringer madeFor more on Spotify and the podcast industry, read our coverage on Business Insider Prime:
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Spotify makes another podcast acquisition, buying Bill Simmons' The RingerSpotify announced its acquisitions of three podcasting companies last year as it aims to become the lead audio platform. ringer 👀 Its radio all over again. Podcasts start independently and risky, people flock and they make tons money. Big companies come in and buy them all, it eventually becomes more corporate and less interesting.. People flock to the next thing.. what will the next thing be?
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