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A luxury cigar company from Mozambique is looking to challenge Cuba - Business Insider

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A luxury cigar company from Mozambique is looking to challenge Cuba as Africa's middle class expands

Workers for Bongani hand-roll 10,000 cigars every month with locally grown tobacco.But the company may have a hard time breaking beyond Africa's borders.In the world of cigars, machine-made can only get you so far.Though Cubans have the best reputation around, one African cigar brand is hoping to pose some competition.

Using tobacco grown locally in Mozambique and wrappers imported from Cameroon, Bongani workers hand-roll 10,000 cigars every month. Moukheiber is aiming to corner both a growing African middle class as well as the global cigar and cigarillo market. in the next five years, with an anticipated annual growth of 3.1%.

Bongani cigars are priced around 10% less than the equivalent Cuban, with its standard smoke selling for around $13. Founded in 2016, the company has made footholds across sub-Saharan Africa and is looking to expand further, hoping to eventually reach the US."We are now in about 300 test points across those markets, across South Africa, Mozambique, Kenya and we're going to double that the moment we step into Nigeria, if not more.

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