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Realme is set to disrupt the global 5G smartphone market - Business Insider

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Realme's early strategy to focus on emerging markets has proven successful, and shifting to tackle the 5G global smartphone market will likely pay off

Engadget. Just one month after launching its first 5G smartphone — the mid-range Realme X50 5G, exclusive to China — the company announced its first 5G flagship for the global market: the high-end Realme X50 Pro 5G.The device is powered by the same Qualcomm Snapdragon 865 chipset that's featured in nearly all flagship 5G devices, including Samsung's recently announced Galaxy S20 smartphone.

Realme's early strategy to focus on emerging markets has already proven successful, and we expect its shift to tackle the 5G global smartphone market to pay off. Realme spun out as an independent entity from the world's No. 4 smartphone company, Oppo, in May 2018. By Q3 2019, Realme had become the smartphone brand globally — even though more than 80% of its device sales in Q3 were concentrated in India and Indonesia.

However, Realme has ambitions for tech that extend far beyond the smartphone — making it a company other connectivity and tech players should keep on their radars. When announcing the X50 Pro 5G, Realme also Realme plans to build out its business around three usage categories — personal, home, and travel — and will release more than 20 AIoT products in 2020.

 

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