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Blackouts and superstorms are new fuel for rooftop solar companies - Business Insider

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Rooftop solar companies have a new pitch as they seek to grab a piece of an emerging $50 billion market: Prepare for the worst

It represents a major shift in the appeal of rooftop solar systems that increasingly include battery add-ons. The batteries can anywhere from about $8,000 to more than $14,000, according to the solar marketplace EnergySage.

In fact, the top reason why customers add a battery to their home solar array is to have backup power during a power outage, according to a"In state markets, the two primary drivers of storage adoption appear to be resilience in the face of storms or power outages," the report said. "With Brightbox, I don't have to worry if a disaster like Superstorm Sandy ever strikes again," one customer testimony on Sunrun's homepage said.

"We expect Brightbox deployments to nearly double in 2020, compared to last year," Lynn Jurich, Sunrun's CEO, said. "We do believe that California will be a big driver, particularly the areas that have people who have lived through the power being shut off."

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