Adobe is famous for its photo editing software, Photoshop, so it's not the first name people think of when looking for business software. But the Photoshop maker has invested heavily in making business software that helps companies interact with their customers.Adobe acquired Omniture, a web analytics software company, for $1.8 billion 10 years ago
Ahuja said Adobe decided to expand into a new business because it wanted to help users of its creative tools get more value out of what they were creating. Many of those users — then and now — are professionals working in marketing departments, and a tool that could show how well their content is performing would be a big benefit, Adobe believed.
In the 10 years since then, Adobe's enterprise business has grown exponentially, and last year the Adobe Experience Cloud generated more than $3 billion in revenue.
The first is organizational, because companies are often structured in a way that keeps important teams and business units completely separate. Before even thinking about what technology to use, the first step is to look at and adjust the organizational structure, including the company culture, Ahuja said.
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