This as-told-to essay is based on a conversation with Jerod Davis, the owner of Southern Jet, a private jet charter company. The conversation has been transcribed and edited for clarity by Molly Olmstead.
We’re seeing people that never flew private before flying private. There’s a lot of people in the country that have the means to fly private. It is expensive, but I think we’re getting a newer clientele into the market. And it’s addictive. Once you fly private and you see how efficient it is, a lot of people don’t go back. So that’s another reason why this could actually help our business.
And oil prices are going way down. So our margins are going to go way up: It’s our No. 1 cost. It’s just higher profits, very simple. So that has definitely helped our business. It’s almost like a perfect storm for us. And it’s a weird feeling, because most other companies are going to get severely hurt if this does get worse.
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