, uses mostly recycled materials to produce essential casualwear. Before launching Entireworld in 2018, Sternberg founded the irreverent label Band of Outsiders, and ran it from 2004 to 2015. He can often be found around Los Angeles with his dog, General Zod. Here, he discusses how self-isolation has impacted his life and his team of 10 employees at Entireworld.
I’ve mostly just been spending time with my dog, General Zod. He is always with me. He comes to work with me and has been the office dog for years, at this company and the last. I think his vibe right now is, “Where are all my work friends?” Also, it’s very awkward social distancing your dog because he has more friends than I do in the neighborhood. We’ll go out on walks and nobody’s quite sure what to do. I mean, does he smell another dog? Do I let that person pet him? I’m not sure.
I think we’ve created this unspoken rule in Los Angeles that hiking is okay with proper distance. Saturday I went on two different hikes, one with Lisa Love and her daughters, and the other with an old friend. It was lovely, everybody respectfully keeping their distance, but very happy. One of my neighbors across the canyon is Sasha Spielberg. She plays piano, and she’s a wonderful musician. We realized the other day that if we scream, we can hear each other.
The reality is that this completely shifts what all of our jobs are and really puts it all into focus. Typically if you’re doing anything at the company, whether it’s design, production, marketing, or content creation, you’re looking not only at what this week or next week looks like, but you’re looking three to six to eight months out—especially if you’re designing.